easyinsurance.com.pk aims to digitize access to insurance in Pakistan. By leveraging the technology and integrating existing systems, easyinsurance makes insurance easy to understand and helps users to make informed decisions when choosing an insurance plan suiting their needs.
Purchasing Insurance online is not very popular and common in Pakistan. To overcome this situation, a whole paradigm shift is needed. Currently, an individual has to go to agents to get insurance. To overcome this guide and change the consumer behaviour, a well thought out and intelligent campaign was required to target travel insurance, health insurance, auto insurance and life insurance.
They came us with the following pain points:
We ran multiple ad campaigns on Facebook, Instagram and Google to acquire customers into the sales funnel and later convert them. Using the concept of programmatic advertising and leveraging the data of Pixels, we delivered the message of easyinsurance in front of the relevant audience. We ran multiple A/B tests of landing pages and keywords to get the best quality score in Google Ads.
