easyinsurance.com.pk

easyinsurance aims to digitize access to insurance in Pakistan. By leveraging the technology and integrating existing systems, easyinsurance makes insurance easy to understand and helps users to make informed decisions when choosing an insurance plan suiting their needs.

Insurance industry is not very popular and common in Pakistan. When it comes to buying insurance, an individual has to go to agents to get it. Moreover, the offline insurance process is hectic and time consuming. Whereas for the online solutions, people are not really aware about it. 

We utilized the power of Google Ads and delivered the USP of easyinsurance in front of the relevant audience. We used various split tests of landing pages and keywords to get the best quality score in Google Ads. 

With the right message, delivered to the targeted audience at the right time provided us with the results easyinsurance was looking for. As a result of constant optimization, attention to detail and perfecting the ad copies, we were able to achieve a constant conversion rate of 8% through Google Ads. 

12%
CTR

8% CONV. RATE

20% CPA
REDUCTION

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