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Lead Generation.

Lead generation is the process of attracting leads (your potential customers) through digital marketing strategies on different platforms and then converting them into a paying customer.
The strategies used by Finyki to generate these leads are put in place to ensure that your leads are quality and worth nurturing for the future. Lead generation is all about building trust with your audience and educating them about your brand and offerings along the way.

Finyki’s Six Step Process For Lead Generation

Target Audience
Finalize Strategy
Test Platforms
A/B Testing
Analyze Results
Optimize (CRO)

1. Identifying The Target Audience
The process by Finyki’s lead generation team begins by identifying the target audience and building customer personas. This process involves competitor research and is fueled by your insights about the business as well. We figure out the interests and pain points based on customer personas.

2. Finalizing The Strategy For Lead Generation
Once the target audience is identified, we finalize our strategy and design campaign around these customer personas. We make sure that the pain points of the customers are addressed in an effective way. Moreover, our strategy & campaigns are backed by data and case studies of our past projects.

3. Testing The Relevant Platforms
Based on customer personas and strategy, we finalize the platforms where we will run our lead generation campaigns. It can be Facebook, Instagram, or LinkedIn. Maybe the target audience researches about your brand on Google. We know how to execute targeting and re-targeting campaigns to acquire leads.

4. A/B Testing
No matter how good our lead generation campaigns are performing, we always challenge ourselves by going above and beyond the expectations of our clients. We test our strategies, experiment with our visuals, introduce video content to reduce cost per click, cost per acquisition and improve conversion rate.

5. Analyzing Lead Generation Results
Generating results through lead generation campaigns is half of the story. Once the leads are processed, we analyse the quality of the converted leads. We involve our data analytics team to extract meaningful insights from the leads. In this way, we re-inject the insights back into our campaigns.

6. Optimizing The Campaigns
With our internal data analytics team and external resources such as Facebook Pixels and Google Analytics, we understand the consumer behavior on Facebook, Google and Website, and redesign our lead generation campaigns around the parameters that delivered the high quality leads at a minimum cost.

PLATFORMS WE USE TO GENERATE LEADS

Tell Us How Many Leads Do You Need Per Month?

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