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Lead Generation.

Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.
The strategies used by Finyki to generate these contacts are put in place to ensure that your leads are quality and worth nurturing for the future. Lead generation is all about building trust with your audience and educating them about your industry and offerings along the way.
Finyki has five fundamentals regarding Lead Generation.

1. Acquire Leads
The process by Finyki’s web team begins by attracting leads to your website by generating engaging content that can be shared throughout your various marketing channels. We create and distribute the content about your business in the form of eBooks, blog posts, white papers, photos, infographics or whatever else that would fit your business and your audience.

2. Nurture Existing Leads
Once a lead is a part of your lead management system or email list, it is our job to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase. We work hard to build this lead into a long-term relationship that involves both trust and loyalty with your business.

3. Score Each Lead
When we score every lead, it allows your business to understand which leads in your system are more valuable than others. A valuable lead is one that is interacting more with your business online whether they are downloading more content or viewing more web pages as compared to other leads.

4. Pass along Leads to Sales
After we set the different stages for your lead management process, it is important for the flow of leads to end at the sales funnel. The lead generation process of reaching leads, retaining interest, nurturing leads to prevent them from dropping off and establishing their desire to interact with your company is the focus of our marketing team.

5. Evaluate Lead Generation Process
The entire lead generation process is always under scrutiny by our teams’ professionals to ensure that it is as effective as possible in bringing your brand new leads, nurturing them, converting them into customers and retaining those customers overtime.

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